Are you questioning whether or not to hire a website designer?
Having a website is the most important thing your business can do to ensure that you give your business the best opportunity to grow. But just having any website is not enough. According to Hubspot, 38% of people will stop engaging with a website if the content and layout are unattractive. This means that it is imperative to ensure that your website has the right design for your target audience, to ensure that people viewing your website want to stay.
Website designers don't just create attractive looking websites. They have the solutions to your digital marketing issues, ensuring that your website is driving revenue. Hiring a website designer will not only save you time, but also help you to increase your website traffic and potential customers. A website designer takes the stress away from you, so that you can focus on your business. Here is a list of 5 reasons why hiring a website designer is the best thing that you can do to help your businesses online presence.
1. Optimise
Understanding how to optimise your website to ensure that it is performing well, and attracting the right people, can be a huge task to learn. For your site to perform well in search results and gain traffic, your on-site SEO (search engine optimisation) needs to be great. If you're not familiar with SEO, it means to ensure that your site is easily crawled by Google crawlers, to ensure that it ranks highly. The easier it is for your site to be read and indexed, the higher you will be ranked. At the same time, if your website is ranking poorly, or not ranking for your chosen keywords, this could be due to poor SEO.
Good SEO starts with a great design, designed with optimisation in mind. Web designers can optimise your design, by helping you to prioritise readability, have clean navigations for user experience, and generally make sure that your site looks and works well. In terms of digital marketing, a web designer is going to ensure that your metadata is correct, your load speed is down, and your site is being indexed. Hiring the right web design company can ensure that your website has the best opportunity to grow.
2. Saves time
One of the most important reasons behind hiring someone to design your website for you is that it will save you time. When you are running a business, your time is incredibly valuable, and designing your own website will take your attention away from your business. Hiring a web designer means you can have a professionally designed website in a timely manner, without spending hours struggling to do it yourself.
A web designer can also implement time-saving features onto your website, such as a booking system, an online quoting system and contact forms, all designed to save your time and allow your focus to stay where it's needed. You can also benefit from knowing that your website is thoroughly tested before launch, and isn't likely to experience technical issues or down times, and if it does, you have a team of experts working to fix it. This is especially beneficial if you have an e-commerce website, which relies on providing it's customers with a great shopping experience to increase sales.
3. User experience
Ensuring that your site is user friendly is important to ensure that your potential customers have an enjoyable experience with your business, leaving a positive connotation in their mind. If your website is difficult to navigate, or has a slow loading speed, those potential customers are going to leave and go to a competitor that has a beautifully designed website that they can use easily.
A website designer will always create a website with your target audience in mind, ensuring that your customers can easily navigate your website, regardless of the device that they are using to search the internet. Having a responsive website is imperative in 2021, when Google's mobile-first ranking system is coming into effect. This is especially relevant when you think about the fact that 85% of adults believe that a company’s mobile website should be as good or better than their desktop website. Ensuring that your website is fully functional and easily navigated across all devices is more important than ever.
4. Keep up with competitors
A website designer will do extensive research into your industry, and your biggest competitors. They will use this information to ensure that the website that they design is both perfect for you, and better than your competitors.
By hiring a professional to create your website, you are already giving your business an advantage. Having a professionally designed, fully functional website may give you the edge over your competitors, who may have designed their website themselves. Hiring an expert can also give you the advantage with an optimised SEO strategy. Using an in-depth competitor analysis, your digital marketing expert can find out how their business works online and what makes it perform well, and help you to create something better. They will create and implement a strategy to challenge theirs, and help you to get ahead.
5. Social Media / Off-site SEO
The right website designer can also help you to optimise your entire online presence, bringing more traffic to your website. Utilising your social media accounts and using all the tools that they offer is a great way to increase the levels of traffic to your website, and is something we also discussed in depth here. The right digital marketing company can help you across the board, and ensure that your businesses online portfolio reflects your business as best as it can.
Off-site SEO is also extremely important. Digital marketers can advise you on the best content to create, and help you to build important relationships between your business and people who share content related to yours. Backlinking is the most important aspect of off-site SEO in 2021, and without backlinks you can't rank highly. Backlinks are links from one website to another, and serve as 'votes' for a specific page. So if a lot of other, highly ranking websites are naturally linking to yours, either promoting your business, quoting your blog or a similar reason, you're more likely to rank highly on various search engines (specifically Google). Working with a digital marketing company can help you to increase your visibility enough to ensure that people want to talk about your business.
Hiring a website designer can be one of the best things that you can do for your business, for many different reasons. Having a website has always been crucial, but after COVID-19, ensuring that your business has a strong online presence is vital. Creating a website can be incredibly tough, which is why we want to make that easier for you, so that you can continue to focus on what's important.
Hopefully, these reasons should give you an answer to your question about whether or not you should hire a website designer for your business. However, if you still have questions, feel free to contact us for more information!
Call us on - 01782 497244