Having a website means that your business is always available to customers. It means that, even outside of business hours, customers can access information and purchase from you from the comfort of their own home. After a pandemic and multiple lockdowns, the ability to reach customers regardless of time or distance is essential for a business to survive and thrive. Here are some of the biggest reasons and statistics on why having a responsive website is vital for you and your brand.
In 2021, there are 4.66 billion active internet users. 4.32 billion (or 92%) of these are mobile users. If your online presence isn't as strong as it could be, your business could be missing out on a vast amount of consumers. Extending your reach to include those who cannot physically visit your business in person means that your business can grow a customer base from anywhere in the world.
Ensuring that customers then return to your site is the next most important step when expanding your online presence. 88% of customers admit to not returning to a site if they weren't impressed on their first visit. This is a huge percentage of customers that you can easily retain by ensuring that your online identity puts your best face forward.
Just having a website isn't enough anymore. Your website needs to represent your company, and be the best reflection of you and your brand. 75% of consumers admit to making quick judgements on a business based on the design and functionality of their website. A responsive website will not only give a good impression of your business, but it will help to keep your customers around for longer. The old saying 'don't judge a book by it's cover' unfortunately does not apply to websites, where consumers will leave a website and choose a competitor instead if the images don't load fast enough. Your website needs to not only be functional, but attractive and interesting enough to convince people to stay.
Having a website that is fully accessible from any device is another very important aspect to building an identity online. Following a pandemic with multiple lockdowns, where customers are forced to do all of their shopping online, means that businesses have had to increase their digital presence to ensure that their customers can still access the products. 68% of consumers agree that expectations for businesses to increase their online footprint have raised drastically following the COVID-19 pandemic. And with more and more potential customers using their phone for all of their online activity, that means that your website has to be completely transferrable, regardless of the device it is being seen on. A staggering 85% of people believe that a website must be as good, if not better, when viewed on their phone, than when viewed on desktop. The versatility of your website is vital in attracting a range of different customers. This means that not only would you increase customers through having a responsive website design, but you could lose them without one.
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