When you search for your brand, services you provide or products you sell, does your business come up?
An online presence can be defined by how easy it is to find your business online. For example does your website, social media pages and google business page come up on the first page of google? It's important to have a strong online presence to build your brands reputation, increase brand awareness and increase visibility of the products or services you provide.
There are many ways to boost your brands online presence, however some techniques are more effective than others, here's a few of our top tips for the best ways to boost your online presence:
1. Create and manage social media pages
Create social media pages like Facebook, Twitter and Instagram and use these pages to post unique content which showcases your product or service. Be sure to post regularly, at least once a week to keep your audiences attention.
Use your social media pages to provide value to your audience, through the form or educational or free content. You can do this by putting yourself in your customers position by creating a buyer persona and brainstorming questions or problems they may have. If you then share solutions and advice to answer their questions or solve their problems this then adds value to your brand. If your audience value your brand they are more likely to buy from you and recommend your business online. Don't forget to respond to comments on your posts too!
2. Master SEO
Algorithms are a huge factor in SEO and building your brands online presence, and with algorithms changing on a daily basis its important to understand how search engine optimization works. Search engine optimization can be split down into two categories; on-site SEO and off-site SEO.
On-site SEO is all about your websites content. You'll want to use keyword research to create the most relevant metatags and keywords to include on your website, to increase the likelihood of your audience coming across your website, include internal and external links, like social media page icons, and create educational content that likely matches your target audiences' search queries.
With off-site SEO, you'll pay attention to the technical side of things. For example, you'll want to make sure your site is set up correctly and is compatible across different devices. Ensure your website has simple URL structuring, and loads quickly, this is all down to the quality of the website build, there are companies than can assist you with this as if its not done properly Google can penalise your website. Also make sure to increase your sites credibility with backlinks.
3. Ensure your website is compatible with a variety of devices
Ensuring your website is mobile friendly is crucial to the success of your website, but you must make sure your website is compatible across Android and Apple devices as websites can view differently on each device.
In 2021, there are 4.66 billion active internet users, 4.32 billion or 92.6% of these are mobile internet users and this number only increases each year. So it is vital to ensure your website is reaching this audience across all the devices they may use for the internet. Mobile-friendliness is also a ranking factor used by Google, so its a vital tool for increasing your websites SEO.
4. Backlinking
Link building is an important factor in SEO and driving traffic to your website through search engines. Link building helps to build quality, authenticity and relevance on the internet and boosts your websites organic reach.
Link building can require more work than other SEO techniques but it is definitely an effective tool at creating long term success for your website and brand as link building creates links to your website across the internet from a range of sources. However, it's important to ensure you are creating high quality back links. For example, if you can get a direct link to your website from top brands like Forbes, The Guardian or an industry relevant site with a positive reputation, these bring more value to your website, therefore helping with SEO.
Having a strong online presence is a vital tool to having a positive brand image, so be sure to take advantage of our top tips, or to receive more information from our marketing analytical experts about how to build your brand online and improve your website, check out our website or give us a call on 01782 497244
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