WHAT IS SEO?
At Responsive Web Design, we're unique.
We believe a web development company should support you and your business, which is why we've developed comprehensive aftercare that allows our team of experts to help and teach you how to become an SEO expert yourself!
SO WHAT IS SEO?
We hear the term SEO, or Search Engine Optimisation, and hear about how being at the top of Google transforms businesses. But, what is it, and how does it work?
ORGANICALLY GROWING YOUR BUSINESS
SEO, or search engine optimisation, is the practise of using hundreds of techniques to continually improve a website, to help it to rise in the search result rankings.
These are proven techniques, which search engines (such as Google) use to decide where to position your website. These techniques can be broken down into two sections, 'On-site SEO' and 'Off-site SEO'.
On-site SEO
On-site SEO helps search engines to interpret the content on your page, and is all about optimising the design, speed and content within your website, focussing on changes that you can make, such as keywords, to improve your rankings. Search engines 'crawl' your page, trying to understand what a human would see. Following their algorithms makes it more readable for them and therefore helps you to rank higher.
Off-site SEO
Off-site SEO means proving that your website is a credible source to search engines. The main factor that impacts your rankings is the popularity of your website, so if enough highly ranking websites link to yours, your website will be seen as a valuable resource. Off-site SEO focusses on external factors, such as maintaining your online presence and ensuring that your business is being recognised and linked to.
SEARCH ENGINE OPTIMISATION
WHAT DO WE DO?
At Responsive Web Design, we know that SEO isn't just about gaining that top position on Google, as it may not be for the right reasons. We need to know what your customers are searching for, so that we can build on this, and improve your search performance based on these terms. We target the right keywords so that your customers can find you in the right places.
We will work closely with you to understand the needs of your business so that the best strategy can be developed. Every business has different needs, and we offer a tailored service to give your online presence a boost.
What next?
If that sounds like something your business needs, contact us today and we will be happy to help.
ORGANICALLY GROW YOUR BUSINESS
OUR SEO SERVICES
Our SEO strategies include the following services:
On-Site SEO
On-Site SEO (also known as on-page SEO) is the practice of optimising a web page to rank higher and earn more relevant traffic from search engines.
Off-Site SEO
Off-site SEO (also known as off-page SEO) refers to anything done outside of the website to increase the ranking for your website, including backlinks, brand mentions and review management.
Social Media
Social Media Marketing plays a part in your ranking on search engines. The links that you share across platforms increases your brand exposure, as well as ensures you are viewed as an active business by search engines.
Local SEO
Local SEO is a strategy used to ensure that your business is more visible in search results local to your area on Google. Any business that has a physical location or serves a specific area can benefit from local SEO.
PPC Campaigns
PPC stands for Pay-Per-Click, a model of internet marketing where the advertiser only pays a fee when one of their ads are clicked. PPC comes with a variety of campaigns including Search, Display and Video advertising.
Analytics
Within our SEO Packages, we keep you updated with how your business is faring online, and how well the current strategies are working for your business. We will make suggestions and changes based on these analytics to ensure that the strategy in place is always the right fit for your business.
ON-SITE SEO
OFF-SITE SEO
SOCIAL MEDIA
LOCAL SEO
PPC CAMPAIGNS
ANALYTICS
