LOGO DESIGN & BRANDING
Your brand identity is what makes your business unique, and is what sets you apart from every other business. Having a strong brand identity can be what attracts customers to your business. But what exactly is a brand identity, and how do you create one?
Branding is one of the first steps to getting your business found online. A unique, bespoke logo can be the difference between your business being chosen by your potential clients rather than your competitors.
Empower your business by having one of our in-house designers work with you to create the right Brand Identity & Logo, which will attract people to your business. Our strategy begins with working closely with you to understand your industry and the work that you do, and the results that you want from your business. We immerse ourselves in your industry to make sure that your identity is exactly how you want to be represented.
Brand identity isn't just about the logo that you choose. It encompasses everything about how you wish to portray your business, including the business name that you choose, your logo design, the colours and shapes that you choose, even down to the 'tone of voice' that the business adopts.
Some of these things may seem minor, however it is incredibly important to have a strong identity for your business. Being recognisable is vital in business, and big companies such as Nike or Coca-Cola have ensured consistency within their brand identity to remain recognisable worldwide. A strong brand identity attracts more customers, and gives the impression of a higher quality product, worth more.
WHY IS BRAND IDENTITY IMPORTANT?
Understanding the intricacies of your industry is the first part of our journey. Knowing your industry and the type of clients that you are looking to attract will go a long way into ensuring that your brand identity is perfect for your goals. Following the initial meeting, we will research your industry, competitors and industry leaders. Using this information helps us to figure out what works, and what doesn't. From there, we can make more decisions about how are going to proceed.
WHAT PEOPLE SAY
"Jack and Molly have both been great extremely helpful and reassuring, this is just the start of my relationship with this business communication has been great and you can tell how passionate they are about what they do!
Very professional great communication and an outstanding response time"
— Kelly, BobbieToye Aromas